THE WHAT? European fashion group Mango has added Ritual Cosmetics to its online offering, and will open a new wellness line on its online platform to include the brand.
THE DETAILS Mango has begun distributing the wellbeing brand in Spain, and will extend this to select European markets in the next six months.
The Spanish platform will feature 150 Rituals products in six categories, these include bath and shower, bodycare, hand care, facial care, gift sets and home.
According to a press release, “With this alliance, Mango is adding a new category to its online channel, after making its marketplace debut with the inclusion of the Intimissimi range of lingerie.”
THE WHY? According to Elena Carasso, Mango Online and Customer Director, the company wants to strengthen its offering with complementary categories and “continue moving forward in our goal to construct a platform of services for our customers”.