THE WHAT? Dior is celebrating its best-selling scent with a special exhibition timed to coincide with Paris Fashion Week. Dior J’Adore! as the show at the Beaux-Arts de Paris has been dubbed, explores the fragrance’s heritage and link to the luxury brand’s design signatures.

THE DETAILS Free to visit, the retrospective explores the eponymous designer’s love of flowers and use of the fashion house’s signature golden hue as well as the fragrance’s newest olfactive expression by Francis Kurkdijan.

THE WHY? The LVMH-owned brand always makes a big splash for Paris fashion week – and presumably, the V&A’s sold-out blockbuster exhibition on Chanel hasn’t escaped its notice. Emphasizing heritage and craftsmanship is the key to selling luxury in the post pandemic era.