THE WHAT? Inter Parfums (IPSA) has announced that it has signed a deal with Divabox to acquire a 25 percent stake in the owner of the Origines-parfums e-commerce platform. Terms of the deal were not disclosed.
THE DETAILS “With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, IPSA has been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy,” Jean Madar, Chairman & CEO of Inter Parfums, commented.
Jean Philippe de Peretti, Chairman and CEO of Divabox, added, “Our goal is to exceed the milestone of €100 million in sales and become a European e-commerce leader for perfumes and cosmetics. This partnership with IPSA provide us with substantial operational and financial resources to maintain the pace of our strong growth.”
THE WHY? For Inter Parfums, the deal will allow it to tailor launch activity to demand and accelerate digital development while for Origines-parfums, the agreement will provide the resources it needs to strengthen its existing organization and raise its online visibility to support its development in France and in Europe.