THE WHAT? Jennifer Aniston is set to unveil her long-anticipated beauty line, LolaVie, today. The star teased the launch via her Instagram account, simply captioned ‘Something’s coming…’. The brand’s website reveals that the launch date has been set for September 8.
THE DETAILS Details of the line are yet to be revealed but the tagline ‘Naturally You’ and holding image, which features some bamboo, lemons and glass flasks suggests the launch will be in the wellness / clean beauty arena.
The star filed a trademark for the name LolaVie covering face and body lotions, shower gel, candles and hair care in July 2019.
THE WHY? Celebrity beauty lines are proving popular and, presumably, the Friends star wants in on the action.