Kiko Milano expands into Saudi Arabia with new retail partnership

Kiko Milano expands into Saudi Arabia with new retail partnership

Italian beauty brand Kiko Milano will enter the Saudi Arabian market as part of a partnership with Saudi franchise retailer Fawaz Abdulaziz Alhokair & Company.

Having signed a licensing agreement, the retailer will launch the brand exclusively into Arabian Centre malls, with six stores opening over the next 12 months in locations such as Jeddah, Riyadh, Dhahran and Makkah.

The company plans to introduce the brand into almost all of the 21 Arabian Centres going forward.

Kiko Milano CEO Cristina Scocchia said, “We are very excited to bring our Italian vision of beauty to the Kingdom, and to partnering with Fawaz Abdulaziz Alhokair & Co to make this a reality. Kiko’s relentless pursuit for color, variety, and wonderful new expressions of beauty, offers women endless possibilities to make us a part of their daily lives.
“We are committed to making Kiko the favorite of every woman in the Kingdom

The deal is said to expand Fawaz Abdulaziz Alhokair’s portfolio of lifestyle brand while boosting Kiko Milano’s international presence.

Fawaz Abdulaziz Alhokair’s CEO said, “We are delighted to be introducing another quality international brand to the Kingdom that answers to the growing sophistication and demands of the Saudi shoppers and their desire to have access to the very best international beauty and cosmetics products.”

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