THE WHAT? L’Occitane has announced key changes to its travel retail leadership changes, with Ekaterina Ievleva having been appointed L’Occitane Group General Manager TR EMEA & Americas.
THE DETAILS Levleva will report to Aline Valantin, L’Occitane Group Managing Director Travel Retail, Export, B2B & Spa Worldwide.
Meanwhile Anna Miller has been promoted from her position of Group Regional Sales Manager to Travel Retail Americas Director following the departure of Felipe Grant earlier this month. Miller will report to levleva.
Aline Valantin, L’Occitane Group Managing Director Travel Retail, Export, B2B & Spa Worldwide, said, “Ekaterina and Anna fully embody our L’Occitane values and I am confident they are the best persons to drive an authentic team of entrepreneurs with a strong team spirit during this never before seen crisis.”
THE WHY? L’Occitane’s appointments have come at what is a turbulent time for the travel retail market, with the recruitment of Levleva no doubt hoped to help weather the storm.
The executive brings extensive experience to her position having previously held key travel retail roles with Guerlain and Cartier fragrances.