L’Occitane, Carefree and Benefit sponsor GirlGamer World Finals

L’Occitane, Carefree and Benefit sponsor GirlGamer World Finals

THE WHAT? L’Occitane, Carefree and Benefit were among those to sponsor the World Finals of the GirlGamer contest held in Dubai last week, according to the E-sports Observer.

THE DETAILS Both L’Occitane and Johnson & Johnson-owned Carefree made their sponsorship debuts with the e-sports event, while LVMH-owned Benefit returned to the fold for a second year.

All three brands hosted on-site activations during the event.

THE WHY? As cosmetics brands increasingly vie for attention in the digital space, it makes sense to align themselves with the digital world’s top events.

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