L’Occitane debuts digital vending machine for New Zealand

L’Occitane debuts digital vending machine for New Zealand

L’Occitane is said to be the first brand to launch a digitalized vending machine in New Zealand, according to a report published by Scoop Business.

The natural cosmetics brand’s campaign, masterminded by PRIZM Digital NZ and timed to coincide with Mother’s Day, centred around a vending machine installed at Albany Mall and operated via a Facebook Messenger chatbot. Shoppers received a QR code after engaging with the chatbot, which could then be used to unlock a sample from the machine.

“The campaign was a huge success; consumers loved the surprise and delight element along with our innovative technology. L’Occitane was thrilled with the outcome,” Tony Chang, PRIZM Digital NZ Director told Scoop Business.

IN CONVERSATION WITH...

FORMULA FRIDAY

FASHION

TRAVEL

WELLNESS

PROFESSIONAL BEAUTY

OPINION

TOP 50 BRANDS