L’Occitane is said to be the first brand to launch a digitalized vending machine in New Zealand, according to a report published by Scoop Business.
The natural cosmetics brand’s campaign, masterminded by PRIZM Digital NZ and timed to coincide with Mother’s Day, centred around a vending machine installed at Albany Mall and operated via a Facebook Messenger chatbot. Shoppers received a QR code after engaging with the chatbot, which could then be used to unlock a sample from the machine.
“The campaign was a huge success; consumers loved the surprise and delight element along with our innovative technology. L’Occitane was thrilled with the outcome,” Tony Chang, PRIZM Digital NZ Director told Scoop Business.