THE WHAT? Following its visit to the International Union for Conservation of Nature Congress in Marseille, the L’Occitane Group has announced the guiding principles of its biodiversity strategy.
THE DETAILS The strategy will up L’Occitane’s commitment to fight against biodiversity loss with a ‘nature-positive’ vision comprising a program of actions that impacts the whole value chain, both within its own commercial ecosystem and beyond.
The French natural beauty products manufacturer will first seek to understand its impact with a more comprehensive biodiversity diagnosis. Following which, it has pledged to source all plant-based ingredients from sources that work in biodiversity-positive ways by 2025; reduce the amount of plastic used for its signature L’Occitane brand’s packaging by 10 percent; farm 100 percent of its key raw ingredients in line with sustainable agriculture principles; and engage in coalitions such as One Planet Business for Biodiversity to promote best practice.
THE WHY? Adrien Geiger, Group Sustainability Officer and International Director of L’Occitane en Provence, comments, “Biodiversity has always been a source of inspiration and innovation for us, and through collaboration and sharing our experiences, we will make it an even more integral part of our activities and decision-making.”