THE WHAT? Louis Vuitton has named Marc Sjostedt General Manager for the Middle East region, according to a report published by The MDS.

THE DETAILS Sjostedt’s Linked In profile reveals that he has worked for the LVMH-owned brand for some 15 years, most recently as General Manager, Mediterranean in charge of the Spain, Turkey, Portugal, Greece, Israel and Morocco markets.

He succeeds Francois Ganes who held the role until January, per Linked In.

THE WHY? An LVMH veteran, and former GM for Brazil, Chile and Uruguay, Sjostedt brings extensive experience to the role.