Lynx promotes 2-in-1 shower foams launch with ‘shavetorials’

Unilever-owned Lynx is encouraging men to shave safely in the shower with a series of ‘shavetorials’ aimed at helping men to depilate their various body parts confidently, according to a report published by The Drum.

The Autonomous Sensory Meridian Response tutorials promote the brand’s latest launch, two-in-one Shower and Shave foams with tips for the ‘shave-curious’.

“I think this campaign from Chris Baur and Rachel Sato-Banks shows that guys today don’t have to be buff, or swim, or bike or have an excuse to shave. They can just be regular dudes who like the comfort of being cleanly shaven on all different kinds of body parts,” Gregg Clampffer, Creative Director at 72andSunny Amsterdam told The Drum.

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