Modiface names new CEO as Aarabi steps down

Modiface names new CEO as Aarabi steps down

THE WHAT? L’Oréal-owned ModiFace has named Jeff Houghton as its Chief Executive Officer, effective October 1, 2022. A three-month transition period will take place, ending January 1, 2023.

THE DETAILS Houghton succeeds Founder and CEO of the Augmented Reality beauty leader, Parham Aarabi, who is stepping down in order to focus on a personal area of research interest. Houghton has been ModiFace’s COO since 2019, having joined the Toronto-based tech firm in 2016.

 “I am extremely excited to take on the challenge of leading ModiFace as our new Chief Executive Officer,” Houghton said. “We’ve built a diverse team of researchers, scientists and engineers by taking advantage of the talent Canada has to offer. ModiFace has spent more than a decade exploring cutting-edge technology to bring beauty experiences to consumers. I want to ensure that in this next chapter, ModiFace can focus not only on continuing to scale our existing solutions, but also bring new innovation to L’Oréal. I am looking forward to expanding our collaborations with L’Oréal experts around the world to ensure our technology is setting the bar for the future of beauty tech.”

THE WHY? An Verhulst-Santos, L’Oréal Canada President and CEO, explains, “On Behalf of L’Oréal Canada, I would like to extend my deepest thanks to Parham. All of our support goes to Jeff and his team for this new chapter. ModiFace’s advanced know-how, combined with over 100 years of L’Oréal expertise, has led us to establish leadership in the augmented reality beauty arena with more than 1 billion virtual shade try-ons and 10 million skin diagnostics performed to date.”

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