Puig ups stake in Kama Ayurveda

Puig ups stake in Kama Ayurveda

THE WHAT? Puig has consolidated its presence in both the Indian market and wellness category with the announcement that it has purchased a majority stake in Kama Ayurveda.

THE DETAILS The Spanish perfume manufacturer acquired a minority stake in the Indian Ayurveda beauty and wellness brand back in 2019.

THE WHY? With wellness trending and the Indian beauty market booming, the investment is a savvy one. Puig said in a statement, “Kama Ayurveda represents a distinctive addition to Puig’s unique brand portfolio and strengthens its wellness category.”

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