THE WHAT? Puig has consolidated its presence in both the Indian market and wellness category with the announcement that it has purchased a majority stake in Kama Ayurveda.

THE DETAILS The Spanish perfume manufacturer acquired a minority stake in the Indian Ayurveda beauty and wellness brand back in 2019.

THE WHY? With wellness trending and the Indian beauty market booming, the investment is a savvy one. Puig said in a statement, “Kama Ayurveda represents a distinctive addition to Puig’s unique brand portfolio and strengthens its wellness category.”