THE WHAT? Morphe has teamed up with Park Hye Min, a South Korean influencer popularly known as Pony, according to a report published by Allure.
THE DETAILS The social media star will front the US brand’s Icy Fantasy spring make-up line and had a hand in its creation to boot – she’s credited with the creation of 35 pastel shades for the collection’s 351 Icy Fantasy Artistry Palette.
“I had so much fun partnering with Morphe on this cool campaign and I can’t wait to share more with you soon,” Pony posted on Instagram.
THE WHY? With 7 million followers on Instagram and a 5 million-strong audience on YouTube, Pony’s influence is considerable, making her a smart choice for the LA-based brand. What’s more, she’s a tried and tested beauty partner, having collaborated with MAC last year.