THE WHAT? Qatar-based Optimized Industries has struck a deal with Unilever to take over production of Lifebuoy and Lux soap for the local region, according to a report published by The Peninsula Qatar.
THE DETAILS The Optimized Industries Doha factory will produce some 1,800 tons per year for the Anglo-Dutch FMCG giant’s two personal care brands and will be ready to start production in the space of three months.
THE WHY? Optimized Industries is making use of a Qatar Development Bank initiative which helps SMEs undertake innovative and aspirational industrial projects via the leasing of ready-to-operate plants.
“This initiative is having a positive impact on Qatar’s national vision for economic diversification and is increasing the participation of the private sector in supporting the national economy through diversifying sources of income and attracting foreign investment and expertise through partnerships and joint ventures. The participation of SMEs in building the national economy is one of the most important indicators of a strong economy and private sector,” Sheikh Faisal told The Peninsula Qatar.