THE WHAT? Oriflame has bolstered its presence in the African market, having commenced operations in Ghana, according to the Ghanaian Times.
THE DETAILS Oriflame is now present in six African countries including Egypt, Angola, Morocco, Tunisia, South Africa and Ghana.
THE WHY? Oriflame Country Director of Oriflame Ghana Anna Orischenko told reporters that the company decided to establish a presence in Ghana due to its bright economic prospects.
Likewise, Oriflame would help Ghanians to become economically independent by establishing their own businesses through its social marketing approach.
Speaking to reporters after a stakeholder meeting, Orischenko said, “Oriflame decided to open in Ghana to change lives of Ghanaian women and men.
“Our business offers you the opportunity to become part of the beauty industry by recommending and selling our high quality, beauty products created in Sweden. With us you can make money from day one, build a business and earn the opportunity to travel the world together with us.”