Procter & Gamble has committed to a number of initiatives that aim to promote gender equality across the Indian Subcontinent, Middle East and Africa (IMEA) region.
Pledging itself to a number of initiatives over the next three years, a declaration was made by P&G’s IMEA and APAC President, Magesvaran Suranjan as part of the #WeSeeEqual summit in partnership with UN women in Mumbai.
The move comes as part of the company’s focus on being a Force for Good and Force for Growth, with Suranjan stating, “Gender equality is a core belief at P&G. Creating a world free of bias with equal representation and equal voice for everyone is both the right thing to do and the right business choice.
“We also want to spark conversations and change mindsets as champions for the cause of gender equality across the region. We will leverage the full strengths of our business and operations, and our advertising voice to tackle gender bias and encourage women’s economic empowerment.”
As part of its pledge, P&G will aim to spend $100 million on women-owned businesses in IMEA, with $30 million going to India. Likewise it will educate girls on puberty and hygiene across IMEA, and will use the company’s voice on forums and advertising to ‘spark conversation and motivate change.’