THE WHAT? Sally Beauty has launched its first rewards-driven credit card, which is said to give consumers more ways to unlock rewards.

THE DETAILS Cosmo Prof has also unveiled a new credit card program, which is aimed at beauty industry professionals. 

With anyone able to apply for the Sally Beauty card, it includes benefits such as discounts and increased reward dollar earning potential. Reward members can sign up with an email address to earn Beauty Marks. 

The cards can be used to make purchases across both Sally Beauty and Cosmo Prof stores. 

According to a press release, “The Cosmo Prof Rewards Credit Card offers a new rewards program for professionals with two tiers of benefits, Gold and Platinum. Customers with the Cosmo Prof Rewards Credit Card are automatically enrolled in the Gold Tier and receive a standing three percent discount at Cosmo Prof.”

Aaron Alt, President of Sally Beauty Supply and Chief Financial Officer said, “The launch of our two new credit card programs makes it easier than ever for customers to shop with us and enjoy exclusive benefits. We’re particularly excited about providing options for both professionals and consumers within Sally Beauty, while giving pros the ability to shop across our entire network of stores.”

THE WHY? In the new Covideconomy, many companies are adapting business strategies to enable consumers and industry professionals to get back on their feet as services start to open up post-lockdowns. 

Mark Spinks, President of Beauty Systems Group, said, “The Cosmo Prof rewards program offers even more benefits to our valued professionals who are relying on us to help them get back to business in this post-COVID environment.”