THE WHAT? In a clear sign that bricks and mortar has plenty of life in it yet, LVMH-owned Sephora is planning its largest US footprint expansion to date, according to a report published by Forbes. The beauty retailer will add some 260 stores to its total this year.
THE DETAILS That total comprises approximately 200 store-in-store locations via the perfumery chain’s tie-up with Kohl’s department store as well as 60-odd standalone shops.
THE WHY? While many retailers are closing physical outlets, Sephora’s rapid expansion proves that there’s plenty of room for both on and offline retail in the future. “Sephora’s commitments to physical retail space and the creation of welcoming and inclusive shopping experiences along with its omni-business demonstrate the confidence the company has in its retail environment,” Forbes contributor, Shelley E Kohan writes.