THE WHAT? Skyn condoms has launched a new marketing campaign that is set to capitalize on the current global lockdown mandated as a result of the coronavirus pandemic.

THE DETAILS The Lifestyles Healthcare-owned brand has created the social media campaign for Instagram, Facebook and Twitter, playing on the ‘stay at home’ message with the hashtag “Stay and F*** at home.”

Content will include a daily ‘pleasure calendar’ posted over the next few weeks, as well as messages such as, ‘When you can’t touch others, touch yourself’ and, ‘Quarantine giving us one more reason to moan.’

The brand says, “This initiative advocates for ways to make the best of the situation and reminds us that we can turn restrictive measures into something that brings us together.”

THE WHY? The new campaign is just the latest example of a marketing strategy that has adapted to the boom in social media usage, which is leading to higher advert impressions for marketers, according to Mobile Marketer. 

Indeed, Instagram has seen a 22 percent increase in campaign impressions, while TikTok has seen a jump pf 22 percent.