The Body Shop India Expands

The Body Shop India Expands

THE WHAT?  The Body Shop India is set to significantly enhance its market presence by introducing 100 additional brand touchpoints across the country by 2025, targeting double-digit growth through an expansion into Travel Retail, Beauty Specialty, and Quick Commerce segments. This strategic growth plan is an extension of its current footprint, which includes 200 stores nationwide and a robust online presence, underlining the critical role of the Indian market in its global expansion efforts.

THE DETAILS  Vishal Chaturvedi, Vice President of Retail & Operations at The Body Shop India, recognizes India as a crucial market for the brand, crediting its consistent growth to the brand’s strong appeal and the significant market opportunities available in the country. The brand is focused on enhancing its omni-channel approach and exploring new, convenient formats to further establish its connection with Indian consumers.

THE WHY? Aligned with its mission to have a positive impact on both society and the environment, The Body Shop India actively promotes sustainable practices through initiatives like its Activist workshop stores and a Recycling Programme initiated in 2019, encouraging customers to recycle their product packaging. Additionally, The Body Shop India has spearheaded powerful campaigns to highlight the role of women and community trade partners in India, featuring campaigns with notable figures like actress Diana Penty to emphasize the brand’s commitment to feminism and activism.