YSL Beauté Travel Retail Asia Pacific launches retailtainment experience in Haneda Airport

YSL Beauté Travel Retail Asia Pacific launches retailtainment experience in Haneda Airport

THE WHAT? YSL Beauté Travel Retail Asia Pacific has installed a novel retailtainment experience in Haneda Airport International Passenger Terminal.

THE DETAILS The L’Oréal-owned luxury brand’s All Hours Airport pop-up will remain in situ through January 30 and features a spectacular life-size aircraft-themed design. Travellers will be taken on a journey of product discovery, personalized interactivity and bespoke gifting.

“This is a world first for us and JATCO — the first time we bring such retailtainment experience to Japan, showcasing the very latest in digital interactivity and personalisation: a fitting celebration of our innovative new All Hours Cushion foundation,” said Emily Coleman, General Manager of YSL Beauté Travel Retail Asia Pacific.

THE WHY? The pop-up is designed to promote the newly-launched All Hours Cushion Foundation and with experiential retail proving ever popular with consumers and sales booming in the travel retail channel, particularly in Asia Pacific, the move makes sense.

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