Barbie praised for launch of inclusive dolls

Barbie praised for launch of inclusive dolls

THE WHAT? Mattel’s iconic Barbie brand has been praised for its latest launch of inclusive toy dolls. According to a report published by Stylist, the brand is ushering a diverse range of characters to its Fashionistas collection this year.

THE DETAILS New additions to the fold include a doll with vitiligo, a bald Barbie and one with a prosthetic limb. There are now more than 170 dolls available in the range, spanning different body types, skin tone and hair colour.

THE WHY? Diversity sells – Barbie revealed that its bestselling doll of 2019 was a curvy model with an Afro hairstyle, while in the UK, the top two dolls by sales both have wheelchairs.

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