THE WHAT? Douglas has announced that it is hoping to become a ‘driving force’ for greater sustainability in the beauty industry. To that end, the German beauty retailer has published a comprehensive sustainability report outlining four areas of action.

THE DETAILS Among its goals, the perfumery chain is aiming to become climate neutral in Scope 1 and 2 by the end of 2025 as well as upping its focus on clean beauty and natural cosmetics. In terms of gender equality and diversity, Douglas declared itself to be a leader already, with more than half of its management positions held by women.

THE WHY? Tina Müller, Douglas Group CEO, commented, “As Europe’s leading provider of premium beauty, we are aware of our great ecological and social responsibility. At the same time, the expectations of our customers have grown significantly: Sustainability considerations are among the key purchasing criteria, alongside quality and price. Therefore, our ambition is to be a leading player in the beauty industry in terms of sustainability. Sustainable thinking and action must be among the top priorities, both in our own activities and in our cooperation with suppliers and business partners.”