THE WHAT? Henkel, a global leader in industrial and consumer products, announced the opening of its cutting-edge beauty care production facility in Riyadh, Saudi Arabia.

THE DETAILS  The new facility will produce a wide range of products under the Pert brand, including shampoos, conditioners, and other specialized items.

THE WHY? Henkel’s local production hub ensures faster delivery times and improved product availability, catering to the changing demands of the Saudi market and the region.