THE WHAT? Japanese beauty company KOSÉ has entered into a strategic partnership with biotech firm I Peace and iPS cell supplier Reju to deliver personalized beauty solutions.

THE DETAILS KOSÉ aims to leverage its extensive expertise in cosmetics development to offer a wide range of products tailored to diverse customer needs. I Peace supplies clinical-grade iPS cells and offers iPS cell banking services for personalized treatments. Reju, through its technical partnership with I Peace, focuses on applying iPS cell extract technologies to beauty and health, researching the potential of iPSF components for cell rejuvenation and longevity.

THE WHY? This collaboration seeks to integrate advanced iPS cell technology with KOSÉ’s beauty expertise to create individualized beauty solutions. By targeting new customer segments beyond adult women and exploring health and well-being, KOSÉ aims to expand its market presence and value proposition.