Huda Kattan branches out into wellness as investment arm backs supplement brand

Huda Kattan branches out into wellness as investment arm backs supplement brand

THE WHAT? Huda Beauty owner Huda Kattan is set to debut a new wellness brand via her venture capital firm, HB Investments, according to a report published by Arab News.

THE DETAILS Humantra, as the new supplements-focused line is known, was founded by Date Catudal and is the second brand to emerge from the incubator and investment fund. Its first product, an antioxidant drink known as the Hydration Hack, is available in two flavors.

THE WHY? Humantra explained in a statement, per Arab News, “We’re thrilled to announce our partnership with HB Investments. Backed by the amazing Kattan family who share our passion for wellness, they are supporting us on our mission to make authentic health education and clean supplements more accessible to everyone.”

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