THE WHAT? Maria Nila, a Swedish sustainable hair care brand, has partnered with global investment firm L Catterton. L Catterton’s European fund has taken a significant minority stake in Maria Nila, with Marcus Wikström, the progeny of the brand’s creators, continuing as the CEO.
THE DETAILS Having achieved notable growth with its vegan, climate-compensated products in Europe and the U.S., Maria Nila aims to expand its brand, product range, and sales channels globally with L Catterton’s support. Wikström emphasises that the alliance aligns with Maria Nila’s responsible and sustainable beauty ethos and expects accelerated growth in key markets.
THE WHY? L Catterton boasts a rich history of investing in global beauty and fashion brands. With this partnership, Maria Nila seeks to capitalise on L Catterton’s expertise in the beauty sector and its successful investment record to reinforce and expand its brand presence.