Sally Hansen has announced the launch of its new Pride Collection, which has been created to support the LGBT organization GLAAD.
Selling in retailers Ulta and Walgreens, the range will be on shelf during Pride month and will feature limited edition exclusive giftsets and in-store displays.
The nail brand has also made a financial donation to GLAAD in order to help the organization’s ‘culture-changing work to accelerate LGBTQ acceptance and create a world where everyone is able to express themselves freely.’
Zeke Stokes, GLAAD’s Chief Programs Officer, said, “The new Sally Hansen collection brings a powerful message of inclusion that will shine bright in stores all over. As a trusted brand that is beloved by generations, Sally Hansen’s message of self-expression is one to be proud of during Pride month and all year long.”
Product shades include Pucker Up, Sunkissed, Mellow yellow, Pine Shine, Pacific Blue and Rockstar Pink.