THE WHAT? Some 36 cosmetics companies and industry bodies have joined forces to form The EcoBeautyScore Consortium, which aims to develop an industry-wide environmental impact assessment and scoring system for beauty products.
THE DETAILS Members include all the industry big hitters, namely AmorePacific, Beiersdorf, Colgate-Palmolive, Coty, The Estee Lauder Companies, Henkel, Johnson & Johnson, Kao, L’Oréal, LVMH, Natura &Co, P&G, PZ Cussons, Shiseido and Unilever.
A prototype footprinting and scoring system is slated for launch at the end of the year, across a select number of product categories before being independently verified.
THE WHY? With some 42 percent of consumers interested in buying from brands that adopt circular and sustainable practices, companies are increasingly scrutinised for their eco credentials. The scoring system will provide shoppers with a clear, transparent and comparable environmental impact score, based on a common science-based methodology.