THE WHAT? TikTok superstar Addison Rae has been named Global Brand Ambassador for collagen brand Vital Proteins.
THE DETAILS In her new role, rae will share her love of the brand, including the Wellness Gummy line and educate her fans on the benefits of collagen at every age.
“I’m so excited to be partnering with my favorite collagen brand, Vital Proteins! Vital has been an easy and beneficial part of my everyday routine and I’m so happy to share it with y’all,” said Addison Rae.
THE WHY? Kurt Seidensticker, Founder and CEO of Vital Proteins, explains, “We are extremely proud to welcome Addison to our Vital Proteins family. Addison inspires a whole new generation of wellness as she shares her personal experience with her fanbase.”