Marketing

Japan Patent Office rules against L’Oréal in Noreal trademark fight

Japan Patent Office rules against L’Oréal in Noreal trademark fight

Japan’s Patent Office has delivered its verdict in a case bought by L’Oréal against an attempt to register the word mark Noreal, according to a report published by the World Trademark review. The Japanese authority found against L’Oréal, ruling that there was insufficient evidence to prove that L’Oréal was highly recognised as a source indicator.

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