Lancôme Singapore launches audiobook club as part of literacy program
Lancôme Singapore has launched an audiobook club, Behind the Cover, which aims to celebrate women writers as well as boost literacy among women from disadvantaged backgrounds, according to a report published by AFP Relax.
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ITC’s Savlon launches ‘world’s cheapest’ hand sanitizer
ITC’s Savlon brand has launched a hand sanitizer in a sachet format, which it is claiming to be the cheapest on the global market.
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Revlon names Jessica Jung new Global Brand Ambassador
Revlon has named K Pop star Jessica Jung as its new Global Brand Ambassador.
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MAC renews partnership with Tencent’s Honor of Kings
MAC has teamed up once more with Tencent’s Honor of Kings online game. The Lauder-owned brand has unveiled a new collection inspired by the male characters in the multiplayer battle e-sport, according to a report published by AFP Relax News.
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Fenty makes eyes at Chinese shoppers with HeyTea collab
LVMH-backed Fenty Beauty has announced a collaboration with popular Chinese tea chain Hey Tea, according to a report published by Jing Daily.
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Shiseido answers WHO and UN Global Call for creative solutions
Shiseido has signalled its intent to participate in the global action proposed by the WHO and UN to create artwork that promotes six priority key actions to halt the spread of coronavirus.
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Chanel launches online beauty pop-up store in Hong Kong
Chanel has launched an online pop-up store in Hong Kong, which will feature beauty items such as make-up, skincare and fragrance.
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Victoria’s Secret appointment signals change of direction in China
Victoria’s Secret has named Zhou Dongyu as its latest face for China, according to a report published by WWD.
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L’Oréal names CMO for Asia-Pacific region
L’Oréal has named Shelly Chiang Chief Marketing Officer for the Asia-Pacific region, according to a report published by Marketing Interactive citing Chiang’s LinkedIn profile as its source.
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Louis Vuitton debuts live streaming on Little Red Book
THE WHAT? Louis Vuitton has made its live streaming debut on China’s luxury retail app, Little Red Book, according to a report by Jing Daily. THE DETAILS Hosted by fashion blogger Yvonne Ching, the hour-long livestreaming session was split into different sections and...
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