Australia to crack down on ‘manipulative’ influencer marketing
Australia’s Competition and Consumer Commission (ACCC) is investigating some 100 influencers after receiving several complaints from the public about ‘misleading’ endorsements and testimonials, according to a report published by Reuters.
OMD retains Nivea India account
OMD has prevailed in a multi-agency pitch, keeping hold of the Nivea India account it has held for almost nine years, according to a report published by Branding in Asia.
Dior names Cha Eun-woo as face of Capture Totale Serum
LVMH-owned Dior Beauty has named K-pop star and actor Cha Eun-woo as the global ambassador for its newly launched Capture Totale Serum, according to a report published by All K Pop.
L’Oréal Paris collaborates with RobbiART on limited edition Chinese New Year collection
L’Oréal Paris has collaborated with collectible toy brand RobbiART on a limited edition collection featuring gift boxes and art toys, according to a report by Jing Daily.
Kose Corp signs advertising contract with Major League Baseball star Shohei Ohtani
Kose Corp has signed a global advertising contract with Major League Baseball star Shohei Ohtani, who will become the ‘face’ of the company this month.
Shiseido develops world’s first 3D skin measurement system
Shiseido and the Norwegian University of Science and Technology has developed an innovative measurement system capable of analysing the three-dimensional face shape as well as optical properties of facial skin such as subsurface scattering light.
Marketing in 2022 – all aboard the bandwagon
If there was one thing that defined marketing practices in both halves of 2022, it was not just jumping but positively leaping on the marketing bandwagon of the day.
Kao launches cosmetics brand for Gen Z men named UNLICS
Kao Corporation has released a new cosmetics brand for generation Z men, named UNLICS.
Shilla Duty Free opens Gucci Beauty metaverse beauty class
Korean duty free chain Shila Duty Free is opening a Gucci Beauty metaverse beauty class, according to a report by Korea Economic Global.
The Good Glamm Group acquires majority stake in content-platform Tweak
The Good Glamm Group has acquired a majority 51 percent stake in the content-platform Tweak, owned by Actor and entrepreneur Twinkle Khanna.
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