Australia’s Competition and Consumer Commission (ACCC) is investigating some 100 influencers after receiving several complaints from the public about ‘misleading’ endorsements and testimonials, according to a report published by Reuters.
OMD has prevailed in a multi-agency pitch, keeping hold of the Nivea India account it has held for almost nine years, according to a report published by Branding in Asia.
LVMH-owned Dior Beauty has named K-pop star and actor Cha Eun-woo as the global ambassador for its newly launched Capture Totale Serum, according to a report published by All K Pop.
L’Oréal Paris has collaborated with collectible toy brand RobbiART on a limited edition collection featuring gift boxes and art toys, according to a report by Jing Daily.
Kose Corp has signed a global advertising contract with Major League Baseball star Shohei Ohtani, who will become the ‘face’ of the company this month.
Shiseido and the Norwegian University of Science and Technology has developed an innovative measurement system capable of analysing the three-dimensional face shape as well as optical properties of facial skin such as subsurface scattering light.
If there was one thing that defined marketing practices in both halves of 2022, it was not just jumping but positively leaping on the marketing bandwagon of the day.
Kao Corporation has released a new cosmetics brand for generation Z men, named UNLICS.
Korean duty free chain Shila Duty Free is opening a Gucci Beauty metaverse beauty class, according to a report by Korea Economic Global.
The Good Glamm Group has acquired a majority 51 percent stake in the content-platform Tweak, owned by Actor and entrepreneur Twinkle Khanna.