Nivea Men announced as naming rights partners as EA Sports FIFA21 E-League returns
Beiersdorf-owned Nivea Men has been announced as naming rights partner for the 2021 edition of the EA Sports FIFA21 E-League in Australia.
CLICK HERE
AS Watson: Forget physical versus online; O+O is the new standard for retail
THE WHAT? AS Watson has announced that it is moving away from O2O (online to offline or vice versa) and adopting O+O (Offline plus Online) as is its core business strategy. THE DETAILS The traditional O2O strategy drove customers from one channel to another but O+O is...
CLICK HERE
Innisfree accused of greenwashing over paper bottle claim
Amorepacific-owned Innisfree has been called out over greenwashing following the discovery that a product labelled a ‘paper bottle’ was actually a plastic bottle wrapped in paper.
CLICK HERE
Procter & Gamble rumored to have worked with Chinese tech group to bypass Apple’s privacy features
Procter & Gamble is said to have worked with a group of Chinese tech firms and trade groups in order to develop a data collecting tool that is impervious to Apple’s new privacy tools, according to a report published by The Wall Street Journal.
CLICK HERE
Aekung department store to produce bespoke beauty
AK Plaza, the department store unit of K-beauty giant Aekung, has unveiled a prototype store that will produce bespoke cosmetics in house, according to a report published by Aju Daily.
CLICK HERE
Jackson Yee appointed Global Make-Up and Skincare Ambassador for Armani Beauty
Jackson Yee has been appointed as the Global Make-up and Skincare Ambassador for Armani Beauty.
CLICK HERE
Maybelline awards Australian creative account to McCann and Hero
L’Oréal-owned Maybelline has named McCann and independent network Hero as its Australian digital partners, according to a report by AdNews.
CLICK HERE
Maybelline names K-pop’s ITZY as global spokesmodels
L’Oréal-owned Maybelline New York has announced K-pop band ITZY as its newest global spokesmodels and the first-ever musical group to be signed by the brand.
CLICK HERE
US$10 million Japanese factory complex to be built in Egypt
The Chairman of the Egyptian-Japanese Business Council, Ibrahim Al-Arabi has announced that Japanese cosmetics firm Saraya is set to pile US$10 million into the Suez Canal Economic Zone – the first investment to be made by a Japanese firm in the region, according to a report published by Egypt Today.
CLICK HERE
L’Oréal Paris launches Stand Up campaign to raise awareness about street harassment in Indonesia
L’Oréal Paris has launched its Stand UP campaign in a bid to raise awareness about street harassment in Indonesia, with Indonesian Actress Cinta Laura Kiehl, appointed as the brand’s newest ambassador, fronting a campaign film.
CLICK HERELATEST NEWS
