Marketing

Lessons learned in 2020 – Marketing message

Lessons learned in 2020 – Marketing message

As COVID-19 spread across the globe and reports of super-spreader events started to dominate the news, beauty’s marketing message changed rapidly to hygiene and wellness. Suddenly, the FMCG greats of this world saw demand surge and marketing departments everywhere were focused on one thing and one thing only: cleaning. We saw P&G roll out a brand new home care range, Reckitt Benckiser take to TikTok to promote its #HandWashChallenge and hand sanitizer launches in their droves.

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