Schwarzkopf is touring India with its Colour Caravan in a bid to encourage trial of its color range. The on-ground activation will visit a series of cities across the country, starting with Delhi to promote its Colour Specialist and Simply Color brands.
Unilever’s Rexona antiperspirant launched a campaign for its Clinical range featuring Aussie legend Sophie Monk.
Nykaa has announced the launch of its Best in Beauty Awards. The digital prize-giving will recognise excellence, celebrate consumer trust, encourage innovation and honor the best of global and homegrown brands within the industry.
Mugler is entering the Chinese market with a new retail concept that blends fragrance and fashion and is launching Alien Hypersense, a fragrance led by model Anok Yai.
Amorepacific has rebranded to AP.
Sydney Sweeney has been appointed as the global brand ambassador for Laneige, expanding her role from being the brand ambassador for Laneige US.
The Advertising Standards Authority has ruled that Rimmel’s school-themed makeup advertisement was irresponsible for implying that makeup is necessary for school success.
Dior has drafted in Jay Chou, as its next Global Ambassador. The Taiwanese pop star, who has just completed his Carnival world concert tour featuring costumes designed by the French fashion label, is the first Mandopop artist to take up this coveted role.
SEPHORA Malaysia is introducing the ‘Unwrap Their Beautiful’ campaign for the holiday season, featuring an interactive 3D showcase on large screens in the capital city.
Shiseido has opened a generative art exhibition at Miami’s Art Basel fair. The J-beauty brand is displaying 1.872 works produced by autonomous systems to commemorate its founding year.