Asia & Australasia

‘The era of micro-commerce has arrived’: JD.com, Dada Group and Innisfree form strategic partnership

‘The era of micro-commerce has arrived’: JD.com, Dada Group and Innisfree form strategic partnership

Dada Group has announced a strategic partnership with JD.com and Innisfree through which, Innisfree will join the company’s O2O platform, allowing its customers to access Dada Now’s one-hour delivery service and transforming the AmorePacific-owned K-beauty brand’s logistical and order fulfilment capabilities.

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Lessons learned in 2020 – Retail

Lessons learned in 2020 – Retail

As pandemic-related closures forced us all off the high streets and onto the internet and essentially wiped out the travel retail channel, everything we thought we knew about shopping for beauty changed. For although online shopping has always been there, pre-Covid, the majority of beauty buyers still shopped in store. Accordingly, e-commerce development had lagged in recent years, leaving brands and retailers playing catch up.

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Lessons learned in 2020 – Marketing message

Lessons learned in 2020 – Marketing message

As COVID-19 spread across the globe and reports of super-spreader events started to dominate the news, beauty’s marketing message changed rapidly to hygiene and wellness. Suddenly, the FMCG greats of this world saw demand surge and marketing departments everywhere were focused on one thing and one thing only: cleaning. We saw P&G roll out a brand new home care range, Reckitt Benckiser take to TikTok to promote its #HandWashChallenge and hand sanitizer launches in their droves.

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