O Boticário Launches Perfumery Club to Strengthen Fragrance Leadership
O Boticário has launched the Perfumery Club, a new proprietary initiative designed to bring together fragrance experts, opinion leaders and enthusiasts, following its recognition as Brazil’s benchmark for fragrance quality.
Rebecca Bonbon expands into beauty with new skincare and cosmetics collection
Rebecca Bonbon has partnered with beauty company UpSkin to launch its first skincare, body care and cosmetics collection, expanding the lifestyle brand into the beauty category.
WPP secures consolidated Natura and Avon LATAM marketing account
WPP has won a consolidated marketing account for Natura across Latin America, expanding its relationship with the Brazilian beauty and personal care group.
Avon unveils bio-printed menopausal skin model to advance menopause-focused skincare research
Avon has launched what it describes as the world’s first 3D bio-printed menopausal skin model, reinforcing its repositioning in Latin America as a women’s health and femtech-focused brand.
Brazil declares açaí a national fruit
Brazil has officially declared the açaí berry a national fruit in a bid to protect its cultural and economic ownership of the globally popular Amazonian “superfood.”
Mastercard and L’Oréal Launch Industry-Specific Business Card to Digitise Beauty Commerce in Latin America
Mastercard and L’Oréal have partnered to introduce the L’Oréal Mastercard BusinessCard, a financial product aimed at bringing salon owners, stylists, and beauty entrepreneurs in Latin America into the digital economy.
Dove launches first face care range in Brazil
Dove has announced the launch of its first facial range in Brazil. The Dove Regenerative line is said to ‘democratise’ dermocosmetics with its affordable price tag and premium ingredients such as niacinamide and retinyl propionate.
O Boticario announces Gabriel Medina as ambassador for new men’s fragrance
O Boticario has announced the appointment of Gabriel Medina as the ambassador for Clash, its new men’s fragrance. Clash will hit shelves in March and is said to celebrate the less conventional elements of masculinity and men who are unafraid to be their best selves.
Hydrinity to launch in Chile
Hydrinity has announced its partnership with Torregal Chile, Tecnologia Medica. The Latin American firm will represent the professional skin care brand in Chile, Hydrinity’s 18th international market.
L’Occitane gears up for Sol de Janeiro travel retail push with brand awareness campaign
L’Occitane’s Group Travel Retail unit has announced the launch of a second wave of its global OOH brand awareness campaign at international airports for its Sol de Janeiro brand.
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