Watch me now: Avon unveils new brand campaign
Avon has launched a new brand repositioning designed to challenge preconceived ideas about the company. Watch Me Now, as the campaign has been named, aims to better reflect the contemporary version of the 135-year-old direct sales giant as a digital social seller.
CLICK HERE
Deciem partners with Ulta for Ordinary foundation launch
Ulta has become the first US retailer to stock The Ordinary Colours cult foundation range, according to a report published by WWD.
CLICK HERE
Israeli Together to market medical cannabis products in Brazil
Together is set to become the first Israeli medical cannabis public company to market its products in Brazil. The CBD oil supplier has signed a memorandum of understanding with a local partner who will be responsible for obtaining regulatory clearance.
CLICK HERE
Millennial bible Refinery 29 bucks media decline with Latinx launch
Refinery 29 is to press ahead with a new platform aimed at the Latinx community, according to a report published by The Drum, making the millennial bible appear immune to the plummeting ad revenues being experienced across the media industry.
CLICK HERE
Aveda makes its debut in South America
Lauder-owned Aveda has landed in South America with the opening of a sustainable salon in Brazil, according to a report published by WWD.
CLICK HERE
Avon fetes winners of beauty influencer challenge in Argentina and Chile
After challenging influencers in Argentina and Chile to compete for a chance to win a trip to the Avon Innovation Centre in New York, Avon is poised to deliver the prize according to a report published by Direct Selling News.
CLICK HERE
Avicanna announces retail launch of CBD range Pura Earth
Canadian Avicanna has announced the retail launch of its Pura Earth derma-cosmetics line of CBD-based products, with initial roll-out in Colombia.
CLICK HERE
Grupo Boticário gains Leaping Bunny certification for its entire portfolio
Brazilian cosmetics, fragrance and skin care company Grupo Boticário has gained Leaping Bunny certification for all its beauty brands. The group owns six of the biggest brands in Brazil, including O Boticário, which is the largest cosmetics franchise in the world with...
CLICK HERE
Unilever acquires Bolivia’s Astrix
Unilever has announced that it has acquired Bolivian home and personal care manufacturer Astrix for an undisclosed sum. The owner of a brand that’s a Bolivian household name, Ola, Astrix is the market leader in dishwash, fabric conditioner, hard surface cleaner and...
CLICK HERE
Firmenich opens first fine fragrance atelier in Latin America
Firmenich has cut the ribbon on it first fine fragrance atelier in Latin America, a contemporary rooftop space for its customers in Sao Paolo, Brazil. “We first established an office in Brazil almost 70 years ago, and now we are proud to offer our Brazilian customers...
CLICK HERELATEST NEWS
