Estee Lauder names Ana de Armas Global Brand Ambassador
Estee Lauder has signed Ana de Armas as its new Global Brand Ambassador. The Golden Globe Award-nominated actor will feature in campaigns across digital, TV, in-store and print starting by fronting ads for a new fragrance set to make its debut this month.
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Avon Mexico launches make-up line for men in collaboration with Patrick Mua
Avon Mexico has launched a new make-up line for men in collaboration with make-up artist Patrick Mua.
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L’Oréal teams up with Facebook to offer free workshops to entrepreneurs in Mexico
L’Oréal has teamed up with Facebook to offer entrepreneurs in Mexico free workshops in order to bolster the digital reach of their businesses, according to a report by Stamford Advocate.
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Lancôme Mexico partners with ProLiteracy
Lancôme Mexico has announced its partnership with international adult literacy non-profit, ProLiteracy.
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Beiersdorf partners with Plan International; focus on girls’ empowerment and fight against COVID-19 in Latin America
Beiersdorf has announced a new partnership with Plan International, an independent organization for development cooperation and humanitarian aid, in a bid to support girls’ empowerment and assist in the fight against COVID-19 in Latin America.
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Watch me now: Avon unveils new brand campaign
Avon has launched a new brand repositioning designed to challenge preconceived ideas about the company. Watch Me Now, as the campaign has been named, aims to better reflect the contemporary version of the 135-year-old direct sales giant as a digital social seller.
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Deciem partners with Ulta for Ordinary foundation launch
Ulta has become the first US retailer to stock The Ordinary Colours cult foundation range, according to a report published by WWD.
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Israeli Together to market medical cannabis products in Brazil
Together is set to become the first Israeli medical cannabis public company to market its products in Brazil. The CBD oil supplier has signed a memorandum of understanding with a local partner who will be responsible for obtaining regulatory clearance.
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Millennial bible Refinery 29 bucks media decline with Latinx launch
Refinery 29 is to press ahead with a new platform aimed at the Latinx community, according to a report published by The Drum, making the millennial bible appear immune to the plummeting ad revenues being experienced across the media industry.
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Aveda makes its debut in South America
Lauder-owned Aveda has landed in South America with the opening of a sustainable salon in Brazil, according to a report published by WWD.
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