Natura: decline in retail sales being offset by higher use of digital platforms
Natura has announced that a higher use of its digital platforms is offsetting revenue lost from store closures during COVID-19, according to a report by Reuters.
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Aveda makes its debut in South America
Lauder-owned Aveda has landed in South America with the opening of a sustainable salon in Brazil, according to a report published by WWD.
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Dior strengthens presence in Latin America with new Regional Director hire
Dior has cemented its presence in Latin America with the new hire of Hugo Charles as Regional Director in the region.
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Avicanna announces retail launch of CBD range Pura Earth
Canadian Avicanna has announced the retail launch of its Pura Earth derma-cosmetics line of CBD-based products, with initial roll-out in Colombia.
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Colombian delivery service Rappi unveils ambitious expansion plans
Rappi is planning to almost double its reach across South America, according to a report published by Nearshore Americas. The on-demand delivery service currently operates in 55 cities across Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay and hopes to up...
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Grupo Boticario buys Beleza na Web
Grupo Boticario has snapped up Brazilian e-commerce platform Beleza na Web for an undisclosed sum, according to a report published by Reuters. The move was likely prompted by rival Natura’s acquisition of Avon, intensifying competition. Grupo Boticario said the...
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Natura teams up with Santander to offer consultants banking service
Natura has partnered with Santander to offer its beauty consultants a bank account with exclusive benefits. The fully digital account has an embedded interface with both the website and the Natura Consultant App, providing not only banking services but also a POS...
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Amazon.com finally launches direct sales model in Brazil
Amazon.com has finally launched its direct sales channel in Brazil following months of delays. While there were reports the e-commerce giant would launch its in-house fulfilment and delivery network within the country before Christmas, it was said to be held back by...
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It will be with you in two hours: Avon ups delivery stakes in Brazil
Avon has announced the launch of a new partnership with on-demand delivery service Rappi. The direct sales company will be the first beauty company to pilot the service, which boasts one million users in Brazil, offering delivery within two hours of purchase for...
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Brazil and Chile sign bilateral trade agreement
Brazil and Chile have entered into a free trade agreement that covers some 17 areas of e-commerce as well as eliminating data and roaming charges for those using smartphones in either of the two countries, according to a report published by BN Americas. The new...
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