Together with JCDecaux Transport, Hong Kong International Airport has announced the launch of its first metaverse. The campaign kicked off on July 6 and runs through August 31, 2023 offering brands an immersive virtual world through which they can engage international visitors and local travellers.
Korean duty free chain Shila Duty Free is opening a Gucci Beauty metaverse beauty class, according to a report by Korea Economic Global.
Chanel has partnered with Lagardere Travel Retail and Aeroports de Paris to open a new Beauty Studio at Paris’ Roissy-Charles de Gaulle Airport, according to a report published by DFNI Online.
Lancôme Travel Retail Americas and Dufry have partnered to open the biggest Lancôme flagship in South America.
Abu Dhabi Duty Free has launched an online store allowing UAE residents to opt for home delivery, according to a report published by The National.
DFS Group held its first livestream event on August 18 via WeChat for its beauty and cosmetics offer. The Hong Kong-based travel retailer reported ‘outstanding results’ from the hour-long event, according to a report published by TR Business.
Malaysia Airlines is taking its online shopping platform, Temptations to the next level by partnering with 3Sixty, the world’s largest in-flight concessionaire.