Africa & Middle East

Israeli start-up to debut beauty brand based on avocado PFA

Israeli start-up to debut beauty brand based on avocado PFA

AvoMed has developed a range of upcycled cosmetics that it claims can improve sun damaged skin, according to a report published by Israel Hayon. The key ingredient is bioactive polyhydroxylated fatty alcohols (PFA), extracted from avocado pits discarded by the food industry using a patented method that renders the resulting compound safe for use in cosmetics.

CLICK HERE
2021 Resilience: Finance

2021 Resilience: Finance

If ever there was a test designed to sort the wheat from the chaff, it was 2020. Some emerged from the pandemic’s salient year bigger and better (looking at you Amazon, LVMH), others, not so much. Indeed, 2021’s results provided an instant litmus test into the health of a given company after 2020 had done its worst. From Q1, we could see those who were bouncing back bigger and better and, in contrast, those who were still struggling.

CLICK HERE
2021 Resistance: Technology

2021 Resistance: Technology

Pre-pandemic, North America’s digital channel was under developed, especially compared to China and, in some cases, not much has changed. While some have adopted a more sophisticated approach to digital engagement, others have continued to dictate, not engage. This dogged determination to market at, not converse with, their audience won’t wash for long and shoppers have started to scroll on by.

CLICK HERE
2021 Resilience: Environment

2021 Resilience: Environment

Throughout 2020, there was much talk of ‘building back better’ and we expected our post-pandemic world to be a green, eco-friendly utopia. However, as 2021 bought renewed lockdowns and restrictions, has our ‘happy ever after’ transpired? Certainly, sustainable beauty is evolving, new targets have been set and we are asking more. We want products with soul and that comes hand in hand with planet-friendly.

CLICK HERE

IN CONVERSATION WITH...

FORMULA FRIDAY

STREET TALK

60 SECOND PITCH

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

TOP 100 BRANDS

JOBS & PEOPLE

EVENTS