Jumia collaborates with Reckitt Benckiser on hygiene partnership in fight against COVID-19
African e-commerce platform Jumia has partnered with Reckitt Benckiser in a bid to help African consumers access affordable hygiene products in the wake of the coronavirus outbreak.
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Sephora Middle East announces first regional beauty influencer program
Sephora Middle East has announced the launch of its first #SephoraSquad beauty influencer program in the region.
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L’Occitane, Carefree and Benefit sponsor GirlGamer World Finals
L’Occitane, Carefree and Benefit were among those to sponsor the World Finals of the GirlGamer contest last week, according to the E-sports Observer.
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MAC partners with Arab influencers on new lipstick range
MAC has partnered with a slew of Arab influencers in its latest creative collaboration, which will see a new range of lipsticks launched on 26th February.
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Ugandan consumers urged to check for UNBS mark in battle against counterfeits
Shoppers in Uganda are being encouraged to check that products carry the UNBS quality mark, according to a report published by All Africa.
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MAC teams up with Yasmine Sabri for limited edition collection
The Estee Lauder Companies-owned MAC has launched a limited edition collection conceived in collaboration with Egyptian actress Yasmine Sabri for the Middle Eastern market, according to a report published by Scoop Empire.
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2019: the year Africa got noticed
Over the past 12 months there has been a noticeable gear change in the amount of attention on Africa from cosmetics and beauty brands both domestic and international.
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Nivea to launch Vaseline rival onto African market
Beiersdorf-owned Nivea is going head to head with its rival FMCG manufacturers for dominance over the African market. Having recently dedicated part of its marketing budget to building its association with the fashion industry, a strategy favoured by L’Oréal, the...
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Nivea continues to invest in African fashion; sponsors Accra Fashion Week 2019
Nivea has confirmed its commitment to supporting Africa’s fashion industry as title sponsor of the recent Accra Fashion Week, held earlier this month. Nivea’s sponsorship fits well with its parent company’s ambition to grow its business across the continent. The...
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Aqua Bio Technology partners with DBK Pharmaceutical to take Moana Skincare to Egypt
Aqua Bio Technology has entered into an agreement with DBK Pharmaceutical for the latter to distribute the former’s Moana Skincare brand in Egypt. Egypt will be Aqua Bio Technology’s first foray into the African continent, the brand has already launched in Kuwait as...
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