Nivea to launch Vaseline rival onto African market
Beiersdorf-owned Nivea is going head to head with its rival FMCG manufacturers for dominance over the African market. Having recently dedicated part of its marketing budget to building its association with the fashion industry, a strategy favoured by L’Oréal, the...
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Nivea continues to invest in African fashion; sponsors Accra Fashion Week 2019
Nivea has confirmed its commitment to supporting Africa’s fashion industry as title sponsor of the recent Accra Fashion Week, held earlier this month. Nivea’s sponsorship fits well with its parent company’s ambition to grow its business across the continent. The...
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Aqua Bio Technology partners with DBK Pharmaceutical to take Moana Skincare to Egypt
Aqua Bio Technology has entered into an agreement with DBK Pharmaceutical for the latter to distribute the former’s Moana Skincare brand in Egypt. Egypt will be Aqua Bio Technology’s first foray into the African continent, the brand has already launched in Kuwait as...
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Unilever Israel shrinks pack size as production costs soar
Unilever Israel has announced that it will be increasing the effective price of select products by ushering in smaller pack sizes, in order to recoup increased production costs, according to a report published by Globes. The Anglo Dutch FMCG retailer is said to have...
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PZ Cussons Africa rebrands soap brand to Premier Cool
The African arm of PZ Cussons has announced the rebrand of its soap brand to Premier Cool, according to Punch Nigeria. As part of the rebrand there is a range of alternatives such as Odour Defence, Ultimate and Sport, with a ceremony having been held in Lagos to mark...
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Mum’s the word: Kenya’s MumsVillage launches online shop
Kenyan parenting website MumsVillage has launched an online shop to sell mum and baby products, according to a report published on Business Insider by Pulse. The online community participated in impact investor Gray Matters’ digital acceleration program earlier this...
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Fans flock to boycott beauty brands associated with Bella Hadid following controversial Instagram post
Fans have taken to social media to call for a global boycott of brands associated with Bella Hadid after the model posted an Instagram story showing her appearing to point the soles of her feet towards the UAE and Saudi Arabian flags, which is seen as a mark of...
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Coty drives online presence in Middle East through Jollychic partnership
Coty has announced a partnership with e-tailer Jollychic in a bid to drive its online presence in the Middle East. Aiming to provide a better shopping experience for customers, Coty is said to have developed online tutorials and content over the past few months. The...
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Maybelline announces DJ Cuppy as ‘IT Girl’ for Nigeria and Ghana
Beauty brand Maybelline has announced Florence Ifeoluwa Otedola, known as DJ Cuppy, as its ‘IT Girl’ for Nigeria and Ghana. DJ Cuppy is an international DJ and musician well known for her philanthropy work across the world and joins a range of women as Maybelline’s...
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Lux appoints first non-gender influencer as brand ambassador
Soap brand Lux South Africa has announced the appointment of its first non-gender influencer Kgositsile Modisane as its latest brand ambassador. The employment of Modisane is an historic move for the Unilever-owned brand, with the stylist, content creator and...
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