PZ Cussons Africa rebrands soap brand to Premier Cool
The African arm of PZ Cussons has announced the rebrand of its soap brand to Premier Cool, according to Punch Nigeria. As part of the rebrand there is a range of alternatives such as Odour Defence, Ultimate and Sport, with a ceremony having been held in Lagos to mark...
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Mum’s the word: Kenya’s MumsVillage launches online shop
Kenyan parenting website MumsVillage has launched an online shop to sell mum and baby products, according to a report published on Business Insider by Pulse. The online community participated in impact investor Gray Matters’ digital acceleration program earlier this...
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Fans flock to boycott beauty brands associated with Bella Hadid following controversial Instagram post
Fans have taken to social media to call for a global boycott of brands associated with Bella Hadid after the model posted an Instagram story showing her appearing to point the soles of her feet towards the UAE and Saudi Arabian flags, which is seen as a mark of...
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Coty drives online presence in Middle East through Jollychic partnership
Coty has announced a partnership with e-tailer Jollychic in a bid to drive its online presence in the Middle East. Aiming to provide a better shopping experience for customers, Coty is said to have developed online tutorials and content over the past few months. The...
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Maybelline announces DJ Cuppy as ‘IT Girl’ for Nigeria and Ghana
Beauty brand Maybelline has announced Florence Ifeoluwa Otedola, known as DJ Cuppy, as its ‘IT Girl’ for Nigeria and Ghana. DJ Cuppy is an international DJ and musician well known for her philanthropy work across the world and joins a range of women as Maybelline’s...
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Lux appoints first non-gender influencer as brand ambassador
Soap brand Lux South Africa has announced the appointment of its first non-gender influencer Kgositsile Modisane as its latest brand ambassador. The employment of Modisane is an historic move for the Unilever-owned brand, with the stylist, content creator and...
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Kenyan socialite Amber Ray launches lipstick range
Kenyan Instagram influencer and model Amber Ray has launched a range of lipsticks, according to a report published by Pulse. “Finally guys, am honored to introduce my lipstick line Zumaridi by Amber, it’s light, doesn’t stain and it lasts long and no cracked lips. It...
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P&G launches first retail hair care range for four years: enter Waterl
Procter & Gamble has launched its first new retail hair care brand globally in four years. Waterl<ss was inspired by the South African drought and will therefore launch first in Cape Town this month, the US FMCG manufacturer revealed via the brand’s facebook...
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BASF opens Application Technology Lab for personal care in Nigeria
BASF has announced that its Care Creations segment has cut the ribbon on its new Application Technology Laboratory for personal care in Lagos, Nigeria. The new facility will provide the German ingredients supplier with local competence in application and formulation...
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EX1 cosmetics launches in the Middle East
A foundation brand that boasts Kylie Jenner, Britney Spears and Cardi B among its fans is launching onto the Middle Eastern market for the first time, according to a report published by Emirates Woman. EX1 will be sold via online beauty retailer Boutiqaat. Founded by...
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