‘Oréal, Coty & Revlon have lost a lawsuit against Israeli company Oil De Lamor for allegedly selling perfumes resembling their scent and name brands.
Supermodel Kendall Jenner has been announced as the new global ambassador for L’Oréal Paris, with her debut campaign launching in September.
L’Oréal Israel has announced a new training program aimed at influencers and content creators, according to a report published by the Jerusalem Post. The free, six-week course will include classes from dermatologists, senior marketing managers and social media experts.
Henkel Nigeria has launched a platform designed to give women the opportunity to discuss the issues that affect their day-to-day lives, such as business, health and wellness, finance, relationships and motherhood, among others, according to a report published by the Independent.
Emirates has announced the launch of a bespoke beauty hub for cabin crew in Dubai in collaboration with Dior Beauty and Davines.
Maybelline has named Ayra Starr as its new Sub-Saharan African spokesperson.
L’Oréal-owned Maybelline has debuted a campaign for Ramadan starring Chilean-Palestinian singer Elyanna, Egyptian actor Amira Addeb and Kuwaiti influencer Khattafya, according to a report published by Arab News.
L’Oréal Israel has named Maya Dagan to its team of sustainability influencers, according to a report published by the Jerusalem Post.
Beiersdorf-owned Nivea has appointed Power League Gaming (PLG) as the gaming agency to relaunch its community of female games in the Middle East, named Girls Got Game (GGG) on social media.
If there was one thing that defined marketing practices in both halves of 2022, it was not just jumping but positively leaping on the marketing bandwagon of the day.