Garnier Names Azziad Nasenya as First Kenyan Brand Ambassador in East Africa
Garnier has appointed Kenyan content creator and media personality Azziad Nasenya as its first-ever Kenyan brand ambassador in East Africa, coinciding with the launch of its new Even & Bright Serum Cleanser.
Huda Beauty expands into fragrance with Easy Bake Intense launch
Huda Beauty has entered the fragrance category with the launch of Easy Bake Intense Eau de Parfum.
Ralph Lauren Resolves South Africa’s Long-Standing ‘Polo’ Brand Split
Ralph Lauren has acquired the South African Polo clothing brand, ending decades of confusion caused by two unrelated “Polo” brands operating in the same market.
e.l.f. Beauty Enters GCC Markets Through Exclusive Sephora Rollout
e.l.f. Beauty has launched in the GCC through an exclusive retail partnership with Sephora.
Asteri Beauty Enters Skincare With Desert-Climate Formulas
Saudi brand Asteri Beauty has expanded beyond makeup with the launch of a three-product skincare line.
Ulta Beauty to Enter Middle East with Alshaya Partnership
Ulta Beauty is set to expand internationally with its first stores in the Middle East, opening in Kuwait, the UAE, and Saudi Arabia through a partnership with franchise operator Alshaya Group.
Sephora Reviews Huda Beauty Ties After Founder’s Anti-Israel Remarks
Sephora is reviewing its partnership with Huda Beauty after founder Huda Kattan posted a TikTok video promoting unfounded anti-Israel conspiracy theories.
L’Oréal Turkey Adopts Generative AI to Streamline Creative Content Production
L’Oréal Turkey has partnered with AdCreative.ai to enhance its visual content production using generative AI tools that enable faster, data-driven creative development.
Henkel Launches Schwarzkopf Gliss Hair Care in GCC
Henkel Consumer Brands has introduced the Schwarzkopf Gliss hair care line in Gulf Cooperation Council (GCC) markets. The launch was marked by a regional industry event held in Dubai.
Juana unveils new branding designed to take CBD brand global
Juana has unveiled a rebrand said to be designed to reflect the brand’s potency as it prepares to launch on the global stage. The UAE-based brand now sports yellow and olive packaging, which is said to represent strength and power.
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