Lush launches savvy new self-timing soap in collaboration with Deliveroo to help fight COVID-19
Lush has announced the launch of a new self-timing soap, which is designed to dissolve after 30 seconds – just the right amount of handwashing time said to prevent catching COVID-19, according to a report by Spring Watch.
CLICK HERENew Always Arabia online advert focuses on female empowerment during COVID-19 pandemic
Procter & Gamble has unveiled a new online advertisement campaign for its Always Arabia brand that focuses on female empowerment during the COVID-19 pandemic, named Always The Brave, according to Arab News.
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Saudi professional beauty market opens amidst strict COVID-19 precautions
The Saudi professional beauty market is set to return to business following the coronavirus outbreak, with salons having to adhere to strict precautions set by the government.
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Chanel launches new Le Lion fragrance in Middle East ahead of global rollout
Chanel has launched its new Le Lion fragrance in the Middle East, seven months before it is due to roll out worldwide, according to a report by Emirates Woman.
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Cosmopolitan Middle East unveils make-up artist Mohammed Hindash as first male cover star
Cosmopolitan Middle East has unveiled its first male cover star, Jordanian make-up artist Mohammed Hindash.
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Jumia collaborates with Reckitt Benckiser on hygiene partnership in fight against COVID-19
African e-commerce platform Jumia has partnered with Reckitt Benckiser in a bid to help African consumers access affordable hygiene products in the wake of the coronavirus outbreak.
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Sephora Middle East announces first regional beauty influencer program
Sephora Middle East has announced the launch of its first #SephoraSquad beauty influencer program in the region.
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L’Occitane, Carefree and Benefit sponsor GirlGamer World Finals
L’Occitane, Carefree and Benefit were among those to sponsor the World Finals of the GirlGamer contest last week, according to the E-sports Observer.
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MAC partners with Arab influencers on new lipstick range
MAC has partnered with a slew of Arab influencers in its latest creative collaboration, which will see a new range of lipsticks launched on 26th February.
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Ugandan consumers urged to check for UNBS mark in battle against counterfeits
Shoppers in Uganda are being encouraged to check that products carry the UNBS quality mark, according to a report published by All Africa.
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