The next Goop? Victoria Beckham to expand clean beauty brand into lifestyle products
Is Victoria Beckham attempting to build her own version of Goop? The former Spice Girl has filed an application to trademark the term ‘Victoria Beckham’ and her initials, VB, in the health and beauty arena, according to a report published by the Daily Star.
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Prima becomes first CBD brand to gain EWG Verification
Prima has announced that it is the first hemp CBD brand to become Environmental Working Group (EWG) Verified.
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Ulta looks to evolve clean and sustainable beauty offering with launch of ‘Conscious Beauty’ program
U.S. retailer Ulta has launched the new Conscious Beauty program, which is said to be a ‘holistic initiative to provide guests greater choices and transparency.’
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Wuhan General Group teams up with Jugular to create CBD-based wellbeing line
CBD specialist Wuhan General Group has announced that it has signed a letter of intent to pursue a partnership with Jugular in order to create a specialized division that focuses on marketable innovation within the nutraceutical sector.
CLICK HERENew Always Arabia online advert focuses on female empowerment during COVID-19 pandemic
Procter & Gamble has unveiled a new online advertisement campaign for its Always Arabia brand that focuses on female empowerment during the COVID-19 pandemic, named Always The Brave, according to Arab News.
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PopSockets teams up with Burt’s Bees to launch lip balm-filled mobile accessory
PopSockets has partnered with Clorox-owned Burt’s Bees to create a collection of cell phone grips that double as lip balm dispensers, according to a report published by License Global.
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Almay names Lucy Hale Global Brand Ambassador
Almay has named actor Lucy Hale as Global Brand Ambassador.
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Neptune Wellness partners with Dr Jane Goodall to co-develop Forest Remedies line
Neptune Wellness Solutions has announced that it has teamed up with well known conservationist Dr Jane Goodall to co-develop a line of health and wellness products under the former’s Forest Remedies brand.
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Coty’s Calvin Klein brand scoops Silver Cradle to Cradle award
Coty-owned Calvin Klein fragrances has achieved a Material Health Certificate at Silver level from the Cradle to Cradle Products Innovation Institute for its CK Everyone edt.
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Colgate debuts vegan, preservative-free oral care range: Colgate Zero
Following on from its recent acquisition of oral care lifestyle brand Hello, Colgate-Palmolive has launched a new range aimed at the health-conscious family market.
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