Marketing

Lessons learned in 2020 – Indie brands

Lessons learned in 2020 – Indie brands

Whatever anyone thought would happen to beauty in 2020, it wasn’t a pandemic-related total shutdown. However, that is what the cards dealt us all and, at first glance, Indies looked like they had the ace. After all, Indies have always had agility in their deck not to mention the fact that many are digitally native, fluent in D2C and selling via social media. Indeed, many pivoted quickly and early, turning their hands to producing 2020’s two products of the year: hand sanitizer and soap.

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